Holiday Inn Express Case Study
Holiday Inn Express hotel chain within the InterContinental Hotels Group family of brands. As an "express" hotel, their focus is on offering limited services and a reasonable price.
With locations across the UK, the amenities featured lean towards the convenient and practical which cater to business travellers and short-term stays. As of September 2016, there were 2,469 Holiday Inn Express hotels featuring over 240,000 rooms worldwide.