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Holiday Inn Express Case Study

 

Holiday Inn Express hotel chain within the InterContinental Hotels Group family of brands. As an "express" hotel, their focus is on offering limited services and a reasonable price.

With locations across the UK, the amenities featured lean towards the convenient and practical which cater to business travellers and short-term stays. As of September 2016, there were 2,469 Holiday Inn Express hotels featuring over 240,000 rooms worldwide.

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