Mini reveals electric John Cooper Works conceptsMotoring |
New vehicle architectures allow the brand’s high-performance models to be available as pure-electric models
Mini has developed concepts for electric John Cooper Works models. Aiming to make the most of instant response from electric motors, future performance models will build on the Mini Electric currently available.
The brand has seen significant success with electrified models already, with sales of the Countryman Plug-In Hybrid making up 5% of Mini’s total sales, before the Mini Electric arrived boosting that figure to around 10% in just a few months. It is with this in mind that Mini is looking to make the next step in electrifying the high-performance models.
Bernd Körber, Head of the MINI brand, said: “With the Mini Electric, we’ve shown how well brand-typical driving enjoyment and electric mobility can be combined. Now it’s time to translate the passion for performance of the John Cooper Works brand to electromobility. That’s why we’re working to develop concepts for electric John Cooper Works models.”
“John Cooper Works models with conventional combustion engines will still continue to have an important role to play, to make sure we’re addressing the wishes and needs of performance enthusiasts all around the world. With this new focus on electric performance, we’re also creating the opportunity to sharpen the distinctive profile of the John Cooper Works brand more than ever before.”
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